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Lana Alter

4 Questions Your Homepage Must Answer

You've finally done it. You've built a beautiful website overflowing with valuable content that your target market will love. Congrats! But your work isn't done yet. Now you need to make sure that your hard-earned visitors stick around long enough to actually consume your content.

We've all been there - you're scrolling through your Facebook feed when suddenly a post from a company you've never heard of pops up. You click on it out of curiosity, and within seconds you're bombarded with a sales pitch, dozens of links to other pages, and cheesy stock photos. You click off the page immediately, vowing never to return.

When someone visits your website for the first time, you only have a few seconds to make a good impression. An effective Home page answers 4 questions, and I’m gonna walk you through all of them & why they’re important! So, without further ado, let’s get to it!


Who are you?


When it comes to businesses, first impressions are everything. Your website is often the first point of contact between you and a potential customer, so it's important to make sure that your site is clear and informative. You might think that it's obvious what your business does, but there are always going to be questions from potential customers. Are you a commercial photographer, or residential? Are you available 24/7 or only during normal business hours? The more clearly you can tell website visitors exactly what your business does. By taking the time to answer these questions up front, you'll save yourself a lot of time and effort in the long run.


Who is it for?


For any business, it is essential to understanding who your customer is and what they are looking for. This can be done through market research and by talking to current or potential customers. Once you have a handle on who your target customer is, you can begin to structure your marketing around them. This may include creating customer personas, targeting specific demographics, and using language that resonates with your audience. Additionally, incorporating customer testimonials, social proof, and reviews into your marketing can be extremely helpful in demonstrating that your product or service is trusted and effective. By taking the time to understand your target customer, you can ensure that your marketing efforts are more likely to be successful.


What makes you the best choice?


Explaining how you stand out from the competition and why customers should choose you can be the toughest part of homepage design. One way to show that you’re the brand a customer can trust is by showing your experience. If you’ve been making customers happy and solving problems for 50 years, tell people that.


What should visitors do next?


Whether you want people to buy something online or to book an appointment, you need to tell website visitors to do something. If you’re not clearly telling people what’s next, they may lose interest and click the back button, or worse, head to a competitor.


That is why it is vital to have a call to action buttons, like read more or shop now, can be an easy way to drive customers to do something. Make the button stand out with contrast or bright colors and display it prominently. If you want people to send you an email or give you a call, make your contact info easy to find and make any contact forms simple and quick to fill out. The faster and easier a visitor can complete what you want them to do, the more likely they are to do it.

If you’ve followed the steps above, you can be confident that your homepage is letting your visitors know exactly what they need to know, right up front. So, what are you waiting for? Go ahead and take your website to the next level by following our simple tips. And if you need help putting them into action, don’t hesitate to reach out to Alter Influence – we would be more than happy to assist!


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